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About Me


Most Chinese food dinners end with a cookie predicting vague happiness, health and fortune coming to you in the future. When Karen Noseff cracked open a cookie at one fateful dinner not long ago, the fortune might have well read "forget about a career in law; start designing jeans and happiness and success will be yours." Because that's exactly what she decided to do, and Fortune Denim, a new line of premium denim that combines the best of Southern California denim's fit and wash with Eastern design details, was born.
Fortune Denim embodies the clean and simple lines of flattering Western-made jeans with unique Eastern details waiting to be discovered. The overall feel is pure luxury with its satin waistband, including a personal fortune, and satin pockets.
Fortune Denim is created in Los Angeles with the finest quality Japanese denim, known for its superior softness, texture and durability, resulting in a sexy fit without overstretching. Fortune's dark and sleek denim creates an incredibly slimming effect. The ultra-versatile jeans are equally appropriate and comfortable for a night on the town or a day at the office.
The most captivating accent is the personal fortune, unique for each pair of jeans, stitched into the interior waistband to bring good luck to all who wear them.






The Fortunate Woman
Karen exemplifies the fabulous fusion of the East and the West as she was born in Taiwan and grew up with the traditional Asian influence of her mother's family and the American influence of her father's after moving to Dallas, Texas. An excellent student, Karen also had a flair for the arts and fashion that was discouraged by her family. Unbeknownst to them, Karen spent hours in high school sketching clothing designs and bedazzling old jeans. Yet when she graduated at the top of her class, she acquiesced to the parental and academic pressure to use her intellect in an honorable field like law, until one night, after noshing on Chinese food, Karen was served the fateful fortune cookie which read, "Soon you will receive a fortune." And the rest is history. Or, rather, Fortune...

My Interests

I'd like to meet:

People who love fashion.
Click below to visit Fortune Denim's website for store locations!

www.fortunedenim.com

My Blog

Karen wins Dallas Business Journal's "25 Women To Watch" Award.

I'm getting an award y'all! Dallas Biz Journal presenting me with "Top 25 Women to Watch." (out of 300+ nominations) Feature in July 17th issue of Dallas Biz Journal. Thanks Trey, Martin and Robert fo...
Posted by on Fri, 22 May 2009 12:49:00 GMT

"Women of Purpose"

Well Hello Again...My friend Abi Ferrin is publishing a book in conjunction with Elle Magazine called "Women of Purpose."  And I just found out that I will be one of the women featured in the book!  I...
Posted by on Wed, 08 Apr 2009 21:01:00 GMT

DIFFA Charity Jacket

Hey Friends!  Sorry it's been so long!  Between Facebook, Myspace and My Websites for Fortune and my music, its too much technology to keep up with...I just found out that my DIFFA jacket was one of o...
Posted by on Wed, 08 Apr 2009 20:55:00 GMT

Karen Wins D Mag’s 10 Most Beautiful Women of 2009

Hey Guys, So i won!  Thanks to everyone who voted for me!  We went to the event tonight at Saks and had a blast.  One of the Fortunetolotots will post a slideshow of the event soon.... ...
Posted by on Fri, 05 Dec 2008 09:34:00 GMT

VOTE KAREN D Mag 10 Most Beautiful Women in Dallas. WATCH KAREN ON CNBCs The Big Idea

Hello Fortune Friends,I will be on The Big Idea with Donny Deutsch this Tuesday 10pm on CNBC.  I am a featured guest in the segment "How I Made My Million - Overcoming Business Obstacle...
Posted by on Fri, 05 Sep 2008 04:38:00 GMT

Press Release for Fortune Collection by Abi Ferrin

FORTUNE DENIM LAUNCHES NEW LINE WITH TOP DESIGNER ABI FERRIN Dresses, Tunics and Blouses Comprise the 21 Piece Fortune Collection DALLAS, TX (July 17, 2008)  Karen Noseff, founder of Fortune Denim...
Posted by on Mon, 21 Jul 2008 15:20:00 GMT

Lots of Exciting New Things

Hey Guys, Quick update on everything that's happening here at Fortune Denim... Fortune is going Green!    Organic styles in stores Holiday 08. Fortune Men's line finally!  Men's premium...
Posted by on Mon, 23 Jun 2008 00:00:00 GMT

Janine Turner in Wrap Dress & Karens Dance Class voted Best Hiphop D Mag we love you!

Janine Turner wearing our Wrap Dress in this month's D Magazine. Also, nothing to do with Fortune, but Karen's dance class featured and voted best hiphop in D Beauty  how cool is that! Dallas shows...
Posted by on Tue, 10 Jun 2008 01:59:00 GMT

Fortune to Sponsor Events for HELP Malawi and Dress for Success. Read more here.

TOP FASHION DESIGNERS HELP RAISE MONEY FOR MALAWI CHILDREN..:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> Fortune Denim, Lori Leavitt, Lauren Moshi and Martha Rey Among the ...
Posted by on Thu, 15 May 2008 14:10:00 GMT

Fortunes new showroom featured in WWD!

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Posted by on Wed, 02 Apr 2008 12:58:00 GMT