Hejus Trife (Love and Loyalty)

Lord Trife, one of Bird City’s finest, has emerged from the sands of the Arizona desert to return hip-hop to its truest form. A product of Tucson, Trife’s poetic narratives is inspired by his cultural migration from the East Coast to the Southwest.
Lord Trife's grimy lyrics resemble the hardcore sound of his Brooklyn heritage. His bars are packed with strong messages of survival and prosperity in an uncanny urban language. Although illustrated with tales of poverty and pain, it's clear that the words of Rap's new oracle have created a stronghold that broadens hip-hop's horizons past the ghettos of Black America.
A member of the group Man Up Squad, Trife has surrounded himself with an elite team of Artists, Engineers and Producers. More than just an artist himself, The Hejus Trife is also a resident engineer for the squad. Using his recording base, Muzik House Studios as one of the primary headquarters where fellow Man Up members record their music.
Living by his life motto, "It won't happen unless you make it happen," Lord Trife has created a window of opportunity by using his street smarts and business instincts to find his place in the music industry. The foundation of his success can be credited to the long hours and hard work the young mogul endures on a daily basis. Making Franchise Muzik Group, hip-hop's newest committee competing for hip-hop's top office.
With only one goal in mind, Lord Trife has set out to tackle a series of difficult tasks, For one, the Young Lord vows to bring credibility and respect to the unknown state of Arizona, Creating what will soon be known as The 5th Coast. So while knowing that without struggle there is no progress, it’s his undying loyalty and commitment to music that has earned Trife his position as the frontline artist in The Franchise's lyrical militia.
Hejus Trife - Strugglin from Hejus Trife on Vimeo .
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