I was born and raised in the San Francisco Bay Area and just celebrated 20 years on Bay Area radio. Thank you to everyone for your support over the years. And thanks for listening.
Please tune in to 102.9 KBLX Mon-Fri 10a-4p for a little smooth R&B and some Sweet Sterling Sugar James.Or listen online at KBLX.com
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A true Bay Area native, Sterling first hit the air at her high school radio station and never looked back. Arming herself with a 2 year college recording arts program, an AA in TV Performance and Production, and a BA in Radio and Television, James then launched a thriving career as a radio DJ, event host and TV personality.Picking up additional skills in promotions, morning show production, public affairs and on air work at San Francisco's KSOL led to a key hire as the first live DJ on newly launched [email protected] (1996). Sterling helped drive Alice's meteoric success for the next 10 years as night and later midday DJ, cementing her place in Bay Area Radio.After leaving [email protected], Sterling was quickly picked up by San Francisco stations 102.9 KBLX (weekends/fill-in) and Energy 92.7 (middays), and worked on air simultaneously at both stations for close to a year and a half. In summer 2007, KBLX contracted Sterling full-time for Afternoon Drive.Sterling has also become actively involved in television and major event hosting around the Bay Area, and her community ties run deep.James is firmly rooted in her hometown of Berkeley with her husband, Bay Area Percussionist Adrian IsabellCHECK OUT MY WEBSITE WWW.STERLINGJAMES.NET
