A mate and I once had a dream of starting a sunglass label. As my parents were hippies in the back of Nimbin I could hardly get any help from them. So I sold and pawned everything I owned, I loaned money from a loan shark who agreed to take my throat as collateral and charge me 40% on what we needed. I was told by someone once that some sunglasses did more harm to your eyes then good, so with the thought of bring sued by thousands of customers in our old age we started researching quality materials. At a party, I met an optical engineer out of the goodness of his heart and for most of my life savings he agreed to pass on what he knew. Armed with our new found knowledge and some really rough drawings, we set of around the world to find manufacturers. Two years after our concept was born the first pairs of AM’s hit the stores. Our frames were a total success and we sold out within weeks. We continued to work really hard, sometimes doing up to 90 hours a week. Everything we made went back into fuelling the beast and there was nothing in our pay cheques for the first three years. My business partner eventually left and I was left to live off a $30 box of vegetables that a friend would deliver every two weeks. If not for my friends & loved ones through those tough times AM would have never been possible and that’s why I name every frame after one of them. AM Eyewear is now available all over the world and in every pair is my heart, my soul, my hunger and almost my life.
Simon - Creative Director
LATEST COLLECTION AVAILABLE ONLINE AT WWW.AMEYEWEAR.COM
