HOLA! My name is Frank Varela, and I'm a first generation Cuban American Graphic Designer and Art Director living in Los Angeles. SUPER SYMBOLS is an extension of the project CONCEPTiCONS: Symbolic Morphs of Words and Images. What are they? Well, here's the intro from my book:
Frank Varela began his book with the idea that by taking a word--or a letter from a word--and combining it with an image, the newly created design would become symbolic of the word’s meaning. The designs in this book are drawn from the emotional reaction that words can generate. Moreover, each design poses a challenge to the viewer: to discover the letter or word within the design. Close your eyes and think of the word "Love." What thoughts come to mind? For Frank Varela, the letters in "Love" become a woman’s lock of wavy hair, a sexy pout, and a secret to be told to the mouth instead of the ear--an image reminiscent of Bogart and Bacall about to kiss. CONCEPTiCONS are symbolic and subjective. As with Egyptian hieroglyphs, where a picture or symbol was representative of a word, CONCEPTiCONS depend on our shared experiences. Such creative evaluation of words as symbols is one way in which Frank Varela has accentuated the meaning of words that live forever in our minds.
So, check out the main website CONEPTiCONS , the online store CONEPTiCONS merchandise , or stop by this page often for the latest and greatest in logo and symbol design...
