“ The Story of his LYFE â€
(A new urban artist whose LYFE testimony has fueled him to change the game)
In an urban market where a criminal rap sheet, drug use and street life is used as a form of creditability and in many cases a route to fame and money, Cheno Lyfe (Christ Hearted Evangelist Now Offering Lyfe) is changing the standard and in the process changing the game. Born Rameses Echevarria, Cheno spend most of his life incarcerated. It was there, behind those metal bars that his musical passion, talent and most importantly God became his way out. Now more than 4 years later, Cheno Lyfe is one of the industry most versatile artists, with his unique style of New York Swag and Down South Crunk. This is evident in his debut album “HOME,†the record includes songs like “Wont Stop†and “Home†which embodies Cheno’s vision of leading a generation to God. “ I want to show people that success is not defined by results but in ones obedience to what God has told them to doâ€, Cheno Lyfe. His constant pursue for a change as well as his hunger to take his music to the world has paid off. May 10, 2008 Cheno Lyfe was awarded as the MIM Music conference Artist showcase Champion, winning $15,000 as well as a managing contract with the acclaim firm D.B.H.H. It is sure to say that 2008 will be a promising year for Cheno, as he gets ready for his debut album release as well as his "Stand Out" tour.
